Logo

Your logo represents your company. It provides an impression about your company to everyone that sees it.

It will be incorporated in all your business marketing and correspondence:

• Website
• Letterheaded Paper, Invoices, Delivery Notes
• Acknowledgment Slips
• Business Cards
• Sales and Marketing Material

Online and printed material represents two completely different means of displaying images. Printing uses secondary colours, anyone who has bought printing ink will be familiar with Cyan, Yellow, Magenta and Black. Printing will often be done at high resolution, typically 300-600 dpi.

Online display will use Red, Green and Blue light, typical screen resolution is 72-96 dpi.

Your logo needs to be created in separate formats for these two different mediums. A low-resolution logo for your website is not suitable for high quality printing.

Hence, you need your logo in two different formats, one suitable for printing and one for onscreen.